Privacy Policy

Last Updated: December 29, 2025

At Wainscoting America LLC, DBA (doing business as) American Beadboard we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us. We operate under the laws of the State of Connecticut and comply with applicable U.S. federal and state privacy laws, including the Connecticut Data Privacy Act (CTDPA).

If you have any questions about this Privacy Policy, please contact us at888-536-0002.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you place an order, register on the site, subscribe to our newsletter, or otherwise interact with our website. The types of personal information we collect may include:

  • Contact Information: Name, email address, and phone number.
  • Billing and Shipping Information: Billing address, shipping address, and payment details (processed securely via PayPal).
  • Order Information: Details about the products you purchase, order history, and any communications related to your orders.
  • Review Information: If you choose to leave a review via Trustpilot, we may collect information you provide in that process.
  • Automatically Collected Information: When you visit our site, we may automatically collect certain information about your device and usage, such as IP address, browser type, referring/exit pages, and operating system. This is collected via cookies, web beacons, and similar technologies used by WordPress, WooCommerce, and our plugins to enhance site functionality.

We do not collect sensitive personal data (e.g., racial or ethnic origin, health data) and we do not sell your personal data to third parties.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Processing and Fulfillment: To process your payments (via PayPal), ship your orders, and communicate with you about your purchases.
  • Customer Service: To respond to your inquiries, provide support, and manage returns or refunds.
  • Reviews and Feedback: To facilitate customer reviews through Trustpilot.
  • Site Operation: To maintain and improve our website using WordPress, WooCommerce, and associated plugins.
  • Legal Compliance: To retain order and customer data for IRS tax retention purposes (typically up to 7 years) and to comply with applicable laws.
  • Marketing: To send you promotional emails or newsletters (you can opt out at any time).
  • Analytics: To analyze site usage and improve our services (e.g., via aggregated, anonymized data).

We limit our use of your personal data to what is necessary for these purposes and do not use it for targeted advertising or profiling without your consent.

3. Sharing Your Information

We share your personal information only as necessary to provide our services and comply with the law. We do not sell your data. Sharing may occur with:

  • Payment Processors: PayPal for secure payment processing. Please review PayPal’s privacy policy at paypal.com for details on their practices.
  • Review Platforms: Trustpilot for managing customer reviews. See Trustpilot’s privacy policy at trustpilot.com for more information.
  • Shipping and Fulfillment Partners: Carriers like XPO Logistics, Estes, UPS, or FedEx to deliver your orders.
  • Service Providers: Third-party vendors that help us operate our website, such as hosting providers for WordPress and WooCommerce plugins.
  • Legal Authorities: If required by law, such as for IRS audits or in response to a subpoena.

All third parties are required to protect your data and use it only for the specified purposes.

4. Data Storage and Security

We store your personal data on secure servers located in the United States. We retain order-related data for up to 7 years to comply with IRS requirements, after which it is securely deleted unless needed for ongoing legal purposes.

We implement reasonable administrative, technical, and physical security measures to protect your data from unauthorized access, loss, or disclosure, in compliance with CTDPA requirements. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

5. Your Privacy Rights

Under the CTDPA and other applicable U.S. laws (e.g., if you are a resident of California, Colorado, Virginia, or Utah), you may have the following rights regarding your personal data:

  • Access: Request details about the personal data we hold about you.
  • Correction: Request corrections to inaccurate data.
  • Deletion: Request deletion of your data, subject to legal retention requirements (e.g., IRS).
  • Opt-Out: Opt out of the sale of your data (though we do not sell data), targeted advertising, or profiling. As of January 1, 2025, we honor universal opt-out preference signals.
  • Non-Discrimination: We will not discriminate against you for exercising these rights.

To exercise your rights, contact us at info@wainscotingamerica.com and follow up with a call to 888-536-0002. We will respond within 45 days. We may need to verify your identity before processing requests.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies from WordPress, WooCommerce, and plugins to provide essential functions like shopping carts and session management. You can manage cookie preferences through your browser settings.

7. Children’s Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such data, we will delete it promptly.

8. International Users

We only sell and ship within the continental United States and do not target users outside the U.S. If you access our site from outside the U.S., your data may still be transferred to and stored in the U.S.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website with an updated “Last Updated” date.

10. Contact Us

If you have questions about this Privacy Policy or our practices, please contact us at:

Wainscoting America LLC, 770 Bound Line Rd, Wolcott, CT 06716

info@WainscotingAmerica.com,

888-536-0002